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    Case Study

    How a Tier II Honda Agency Saved 38% on Social Media

    Impact

    Buyer embedded

    1

    By Published Updated

    TL;DR

    • Paid-social capacity added for regional Honda campaigns.
    • 38% lower salary versus a US hire.
    • Same-day execution coverage — no pacing or QA backlogs.
    • Roles delivered: Social media buyer, Paid-social QA, Campaign pacing support.

    Situation

    An acclaimed Honda Tier II agency needed a social media buyer for regional campaign work. Senior media leads were carrying execution load that should have been delegated — pacing, QA, regional launches — in the same US workday rhythm.

    What WYN Shipped

    • 1 paid-social buyer with Tier II campaign experience.
    • Screened for platform comfort, QA habits, and B2 English.
    • Quick shortlist — interviews before hire.
    • Replacement coverage under WYN's staffing terms.

    How We Worked

    The agency kept senior media strategy in-house. The WYN buyer absorbed platform execution, pacing checks, campaign QA, and regional launch tasks — same US workday, same response rhythm.

    What This Proves

    Tier II automotive media rewards focused channel execution. One specialist in the right seat removed senior-lead pressure, kept campaigns moving, and cost 38% less than the equivalent US hire.

    Need a focused paid-social specialist?

    Embedded buyer for Tier II execution in your US workday — 38% lower salary, full replacement coverage.

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