Impact
Brands featured
2
Brands featured
2
Innovation themes
6
Award
National
TL;DR
- Leaders got a clearer story for drive-thru technology change.
- Innovation tied to business impact and store efficiency.
- Reusable video for executive and franchise communication.
- Roles delivered: Executive video production, Technology story development, Product launch narrative, Stakeholder enablement.
Situation
Inspire Brands needed an executive-ready way to explain drive-thru innovation across Dunkin' Donuts and Arby's. The technology story spanned AI ordering, mobile lanes, smart upsells, digital menus, contactless payments, and store efficiency — too much for a slide deck, too important for a generic vendor video.
What WYN Shipped
- Filmed and produced the product-launch video for executive and internal audiences.
- Shaped the technology narrative so restaurant leaders and franchisees could follow it.
- Connected AI ordering, payment, menu, and lane innovation to operating outcomes.
- Launch content built for CTO, CIO, IT, franchise, and leadership conversations.
WYN produced the launch video that explained drive-thru technology innovation for executive and franchise audiences.
What This Proves
Restaurant CTOs, CIOs, and IT teams need more than a demo — they need a credible story for boards, franchisees, and operators. WYN delivered it; the initiative was connected to a national restaurant innovation award.
Launching restaurant or multi-location technology?
We turn AI, payments, and operational launches into stories executives and franchisees believe.