WYN Solutions Featured on Fullpath's InsideAuto Podcast: Why AI Training Will Be Critical to Dealership Success

AI Training as a Competitive Advantage

Atlanta, GA, January 11, 2024. WYN Solutions was featured on the Fullpath InsideAuto Podcast, where former CEO Venus Toro shared how the company is using artificial intelligence to transform talent acquisition and ongoing employee training for automotive dealers and agencies.

During the episode, Toro outlined how WYN applies AI across two distinct stages of its operations. In talent acquisition, the company uses AI-powered tools for resume optimization, candidate vetting, and structured reporting for clients. In ongoing training, WYN builds position-specific AI curricula for graphic designers, video editors, copywriters, digital media specialists, and CRM professionals, ensuring every team member is equipped to perform at the highest level from day one.

Building a Prompt Library for 2024

A central focus of the conversation was WYN's initiative to build a company-wide prompt library heading into 2024. The library provides every team member with a centralized knowledge base of AI prompts customized by role and client. Toro described how the library accelerates onboarding and ensures consistent, high-quality output across all positions.

"From day one, somebody does not have to know specifically about the procedures in one of our current clients because all of that is going to be accessible," Toro said. "Onboarding is going to be much faster, much easier, and everybody is going to be able to access the library for different uses."

From Salesforce to Automotive

Toro also shared the origin story of WYN Solutions during the episode. A former Salesforce consultant, Toro transitioned into entrepreneurship after being hired by WYN founder Nick Cybela. Together, they identified the opportunity to connect Colombian talent, specifically from Medellin, to the U.S. automotive industry during a period of significant labor shortage.

"We started with one agency that hired a few of our video editors and graphic designers, and now have expanded almost 400%," Toro said.

WYN operates its headquarters in Medellin, Colombia with a U.S. office in Atlanta, GA. The company's Colombian talent pool shares the same time zones as U.S. clients, enabling real-time collaboration across all engagements.

Roles in Highest Demand

Toro identified the four roles WYN fills most frequently for dealers and agencies: graphic designers, the fastest role to place given the strength of the Medellin creative talent pool; bilingual copywriters, able to create content in both English and Spanish; customer success specialists, a growing area of demand across automotive; and CRM and Salesforce specialists, a department WYN is expanding into automotive-specific platforms for 2024.

Relationships and Long-Term Commitment

Toro emphasized that WYN's model is built around long-term partnerships. The company maintains a two-week placement timeline from initial engagement to hire, and continues managing performance, training, and growth after placement. Toro noted that WYN planned to attend NADA 2024 alongside the company's director of talent acquisition to continue building relationships across the industry.

"When you have somebody entering your team, you are definitely expecting them to stay with you for an extended period of time," Toro said.

About InsideAuto Podcast

InsideAuto Podcast is produced by Fullpath, formerly AutoLeadStar, the automotive industry's leading customer data and experience platform. Hosted by Ilana Shabtay, VP of Marketing at Fullpath, the show features interviews with top dealers, GMs, marketers, and entrepreneurs across the automotive industry. Learn more at fullpath.com.