WYN Solutions Featured on Facts Not Feelings Podcast: AI-Driven Hiring and Bilingual Talent Reshaping Automotive

Atlanta, GA, January 11, 2024. WYN Solutions, a provider of execution-ready marketing and operations teams for automotive dealers and agencies, was featured on the Facts Not Feelings podcast, hosted by Brooke Furniss of BZ Consultants Group. Then-CEO Venus Toro joined Furniss for a 48-minute conversation covering AI-powered recruitment, bilingual talent acquisition, cost savings, and how WYN helps automotive teams grow with speed and precision.

AI-Powered Recruitment and Training

WYN Solutions has integrated artificial intelligence across its recruitment and training processes. The company builds customized knowledge bases and prompt libraries for each position, ensuring that graphic designers, copywriters, video editors, CRM specialists, and compliance professionals all receive automotive-specific training from day one. AI tools support efficiency across daily tasks, allowing team members to focus on high-value work while automating repetitive processes.

"We really try to customize a knowledge base and a specific library and platform for each specific position to make sure that we are fully training everybody specifically in automotive," Toro said.

Bilingual Talent and Cost Savings

A central theme of the episode was WYN's bilingual hiring model. Headquartered in Colombia with offices and automotive experts throughout the United States, WYN recruits from a deep talent pool in Medellin. The team operates in the same time zones as U.S. clients, and every member is fully bilingual in English and Spanish.

Toro shared that WYN clients have experienced payroll savings of up to 30%. For a dealership group working with an agency that has 20 to 22 WYN hires in place, those savings can reach $350,000 per year.

"We speak English, Spanish, and auto," Toro said.

Speed, Quality, and OEM Compliance

WYN places fully vetted candidates within two weeks of initial engagement. The process includes a first week of candidate sourcing and vetting, followed by a second week of client interviews and final selection. Clients receive a shortlist of three candidates per position, along with the ability to evaluate cultural and technical fit before making a decision.

Every hire is trained to meet OEM compliance standards. WYN also provides ongoing performance management through monthly or quarterly scorecards, ensuring that team members continue to meet the specific KPIs defined by each client.

Salesforce and CRM Expertise

Toro, a Salesforce engineer, discussed how WYN has expanded into CRM talent placement for the automotive sector. The company recruits Salesforce-certified professionals and CRM specialists from Colombia, offering agencies and dealers an accessible path to platform expertise that is typically difficult to source domestically.

Long-Term Client Relationships

WYN approaches every engagement as a long-term commitment. The company continues managing performance, providing training plans, and supporting growth well after the initial hire is placed. Toro emphasized that WYN's role extends beyond placement into ongoing partnership.

About Facts Not Feelings

Facts Not Feelings is a weekly podcast from BZ Consultants Group, hosted by founder and president Brooke C. Furniss. The show features expert guests from across the automotive industry discussing data-backed strategies, AI adoption, dealership operations, and marketing performance. Available on Apple Podcasts, Spotify, and YouTube.