Impact
Specialists embedded
2
Specialists embedded
2
Salary savings
46%
AI Excellence award
2026
TL;DR
- Programmatic support moved to a lower-cost embedded model.
- Equivalent salary cost cut by 46%.
- Continuity preserved across campaign buying and QA.
- Roles delivered: Programmatic media specialists, Campaign QA, Media operations support.
Situation
An automotive advertising platform needed programmatic media buying support that could keep pace with campaign volume. The team wanted cost savings and continuity — same workday, same naming rules, same QA habits.
What WYN Shipped
- 2 programmatic media specialists embedded in the buying + QA team.
- Screened for campaign setup, media QA, reporting discipline, and platform fluency.
- Free interviews; replacement coverage included.
- Aligned to automotive advertising workflows and daily campaign queues.
How We Worked
Client media leads kept strategy and budget ownership. WYN specialists handled setup support, pacing checks, QA, and reporting — the repeatable tasks that compound across automotive campaigns.
What This Proves
Programmatic buying rewards accuracy and stable process habits. The model works when you need campaign talent who can join daily workflows and stay long enough to learn the account structure — and it produced a company-wide AI Excellence award.
Need programmatic capacity that stays?
Embedded media specialists in the same US workday. 46% lower payroll, multi-year retention.