Your brand’s online reputation is everything. Regardless of your business type or industry, people will talk about you online. While you can’t control what they say or think, you can control what they see, which influences how they think.
Reputation management is at the center of sales and marketing as 87% of shoppers will reverse a purchasing
decision if they see a negative comment online about a brand or product, so the brand image needs to be maintained across a variety of channels.
Good reputation management helps you clear the way for positive messages that influence your lead-generation efforts. The more your audience thinks highly of you, the better the conversion rates.
Your Reputation Manager combines SEO, digital marketing, and public relations to protect your online reputation. He/she may use positive news, statements, or visual material of your product/service to establish your image. At the same time, this person monitors all the platforms where your brand is present addressing potentially negative information and assisting users with issues before they hurt the reputation.